New Index Created by Ashoka Fellows Tracks How Brands And Companies Respond To Ukraine Crisis

How and when companies react to a crisis can send important messages to consumers, the public and stakeholders about their priorities and values.

A prime example is Russia’s invasion last week of Ukraine.

Many businesses, such as Apple, Nike and IKEA were quick to pause or cancel their activities and relationships with Russia. The list continues to grow. Some companies, such as McDonald’s, Starbucks and KFC that have thousands of stores in Russia, have yet to be heard from.

To help track businesses’ responses to the escalating crisis, the Ukraine Corporate Index was launched today by The Good Lobby, a nonprofit civic participation organization, and Progressive Shopper, which tracks political contributions.