Adriana Marina
Ashoka Fellow since 2017   |   Argentina

Adriana Marina

B corp animaná and NGo Hecho por Nosotros
Adriana is fostering a sustainable fashion movement by establishing global mechanisms to enable rural Andean producers full and consistent access to global markets, while also shifting mindsets in the…
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This description of Adriana Marina's work was prepared when Adriana Marina was elected to the Ashoka Fellowship in 2017.

Introduction

Adriana is fostering a sustainable fashion movement by establishing global mechanisms to enable rural Andean producers full and consistent access to global markets, while also shifting mindsets in the fashion industry.

The New Idea

Adriana Marina is changing mindsets in the fashion industry by fostering an ethical and sustainable supply chain. By working in a holistic model, with rural and indigenous communities, she is preserving traditional practices of natural fiber cultivation and production, introducing management,Read more

The Problem

Fashion is a US$1.2 trillion global industry. Among the great capacity for income generation, the fashion industry ranks high in discriminatory working conditions and polluting practices. Due to inadequate laws and lack of ethics, human rights violations are prevailing. This is especially true inRead more

The Strategy

Both of Adriana’s organizations, animaná and Hecho por Nosotros, are at the forefront of a new fashion movement that will create a positive network involving all actors of the industry looking for products that are sustainably and ethically made. To that end, Adriana develops partnerships withRead more

The Person

Adriana Marina was born in the heart of Patagonia in the Santa Cruz province of Argentina. Although she moved to Buenos Aires as a child, her visits to her grandmother’s farm in Patagonia had a profound impact on her worldview. For four months every year, she would stay in Patagonian helping herRead more

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