August 26, 2024

David Andujo Luján’s Story

Building bridges between art, technology and marine life.”

In 1997, about 600 Vaquitas inhabited the northern Gulf of California; today, fewer than 10 survive. However, artists, on the other hand, number in tens of thousands, and they could become changemakers with a seemingly small action. With a drawing, they could be helping to conserve the species that could become extinct if a radical change is not achieved. David Andujo Luján, a 14-year-old high school student, is building the bridge between art and maritime life, adding cutting-edge technology and teamwork to the equation.

David's story as a social entrepreneur began in December 2021, when news changed his perspective forever: there were only about eight vaquitas left alive around the world. Inspired by Abigail, a teenager who had created a digital art collection to save beluga whales, David drew his first vaquita.

With a first illustration in hand, 11-year-old David decided to launch a social venture that uses Non-Fungible Tokens (NFTs) technology to fund conservation efforts, led by international organizations. “With the support of 10,000 artists of all ages and from all over the world, we are going to create a digital art collection of vaquitas to sell as NFTs and donate the profits to organizations like Sea Shepherd,” he explains.

It didn't take long for David's project to attract support. The Chihuahua Youth Institute provided start-up funds, while tech experts like Magio Bustillos (Molusco) and Carlos Navarro of Haz La Lucha helped him link up with strategic allies and develop the necessary infrastructure.

My family has also been there for me. My dad has helped me a lot,” says David, acknowledging the emotional and practical support they have given him.

To date, David's initiative has gained traction, with nearly a hundred artists contributing their work. He has given talks and presented his project in Mexico and the United States, raising awareness of the critical situation of the vaquita and generating a multiplier effect of awareness and action.

The main challenge for David has been to expand awareness and participation in the project. “Some people didn't know what an NFT or vaquita was,” David admits, but he has used every opportunity to share and motivate people to join the cause. Initial resistance to new ideas and lack of understanding were overcome with patience and continued education.

A changemaker is not satisfied with leaving things as they are,” he explains. For him, leadership with empathy and creativity not only improves the project's chances of success, but also strengthens community ties and fosters a culture of conservation and respect for nature.”

David Andujo remains committed to his vision, hoping that his project will not only help save vaquitas from extinction, but also inspire other young people to take action for worthwhile causes. “It's important to show support and interest for mutual benefit,” he concludes, looking toward a future where the vaquita is no longer endangered.

You can help save the vaquita with a drawing! Explore how to upload your artwork and create a positive impact with David at www.vaquitasnft.com.

Story written by David Mayoral, Youth and Transformative Education Leader at Ashoka.